With the onset of the full-scale war, it became clear that Ukrainian companies were far better prepared for severe challenges than one might have expected. Three years of brutal resistance to the aggressor have created an opportunity to rethink values, strategy, and one’s place in the world. How have the country, businesses, and expectations for the future changed? Forbes Ukraine asked three business leaders about this: Volodymyr Mnoholietnyi, co-founder and CEO of the IT company Genesis; Nataliia Andriichuk, co-founder and Chief Executive Officer of Viseven; and Petro Pylypiuk, co-owner and CEO of Modern-Expo Group.