Solutions — POSM

82% of Purchase Decisions Happen In-Store. Is your brand ready to convince?

Why POSM is key

Modern Expo builds scalable POSM ecosystems connecting creativity, engineering, and data for measurable impact.

Shoppers decide at the shelf. POSM is no longer décor—it’s performance infrastructure for launches, category battles, and brand equity.

See why modern Expo is the solution

The Challenges FMCG Brands Face

Physical stores still command 80% of retail sales, yet 25% of sales are lost due to poor retail execution.

Strategic POSM isn't about manufacturing displays—it's about engineering measurable customer experiences and proving campaign effectiveness. The global POSM market will reach $60.68 billion by 2034, favoring brands that master sustainability, digitalization, and execution certainty.

Challenge 01

Late Deliveries & Coordination Breakdowns

Campaign delays of 15 days cost $37,500-$450,000 in lost revenue, with 44 days average to launch. Multi-format and multi-country rollouts amplify complexity—displays that work in hypermarkets fail in convenience stores.

CHallenge 02

Quality Control at Scale

Research shows 50% compliance rates without active monitoring—half your investment never reaches shelves properly. Store teams install signage before brand verification, meaning consumers see incorrect displays at the critical purchase moment.

Challenge 03

ROI Measurement Crisis

89% of FMCG brands struggle to analyze promotion effectiveness. Traditional metrics ignore cannibalization—only 30 of 45 "successful" promotions actually increased profits in one study. Brands systematically scale the wrong approaches.

Challenge 04

Budget Pressure & Sustainability Demands

59% of trade promotions lose money while marketing budgets contract to 7.7% of revenue. Meanwhile, 90% of consumers prefer sustainable packaging, and ESG reporting requirements expand globally, requiring carbon tracking across supply chains.

Why Modern Expo

Modern Expo designs, manufactures, deploys, and measures POSM that shows up on time, in full, and on brand—across countries and formats.

Strategic POSM delivers sales lifts of 140%, time-to-market improvements of 20-50%, and waste reductions of 60%. But results require partners who integrate manufacturing excellence with software intelligence, sustainability leadership, and vertical market expertise.

How we deliver

Transform Your POSM from Cost Center to Growth Engine

Consult

Design

Manufacture

Deliver &
Install

Measure &
Optimize

Modern Expo has engineered POSM solutions for 1,000+ FMCG brands across 18 years, delivering 500,000+ units that drive measurable business outcomes.

Our end-to-end approach—from strategic consulting through installation and performance analytics—eliminates the gaps that destroy campaign effectiveness.

Consulting

Strategic Consulting & Co-Design

Deep category research across 18 years and 50+ countries informs strategic recommendations. Cloud-based platforms enable real-time collaboration with digital asset libraries and virtual environment testing. Digital twins enable scenario modeling before production. Specialized teams understand vertical requirements—tobacco compliance, beauty aesthetics, pet care structural needs.

Manufacturing

Manufacturing Excellence at Scale

87,500m² total capacity across Lutsk, Ukraine and Lublin, Poland facilities. 9 high-tech units with LEAN processes deliver up to 5 full trucks weekly. Annual capacity: 100,000 POSM units, 660 km shelving, 15,000 checkouts, 25 km refrigeration. ISO 9001/45001/17025 certifications, EN/FEM safety standards.

Intelligence

Intelligent Software Solutions

Real-time campaign tracking with computer vision (92% accuracy) monitors compliance, detects out-of-stock 75% faster with 30% fewer stockouts. Digital signage deploys content updates globally in minutes. IoT sensors deliver personalized offers and real-time inventory tracking. Performance analytics integrate POS data to calculate true ROI.

Installation

Global Logistics & Installation

Door-to-door delivery to 75+ countries with customs clearance. Tool-free modular systems enable associate-level installation. Strategic warehousing near key markets reduces lead times. Real-time communication during rollouts ensures immediate issue resolution.

market segments we serve

creative design, industrial reliability, data intelligence, and SUSTAINABLE leadership.

Integrated Smart Technology

The performance layer of POSM — close the loop between visibility, interaction, and conversion — turning physical presence into quantifiable marketing insight.

Digital Signage

Industrial 24/7 displays with remote content management and instant globalupdates.

SEE-METRICS Analytics

AI-powered cameras detect demographics, attention duration, emotional response. 24/7 monitoring provides quantifiable ROI.

PRVZ EYE Shelf Monitoring

AI-powered cameras and cloud software solve out-of-stock issues. Recovers sales from 25% of products that are in-store but not on shelf.

IMAGE RECO

Computer vision for real-time shelf audits with 90% time savings, 85%+ accuracy, 3-5 second processing.

TOBIX Vending

Automated retail with vandal-resistant construction, real-time inventory, sales analytics, age verification. 82 SKUs, ~1,000 items capacity.

Selected Client Deployments

Our solutions drive measurable results for leading FMCG brands and retailers across 75+ countries.

Hobbyzoo

Italy

Scaling Pet Retail in Sicily: The Hobbyzoo Growth Story

Hobbyzoo, operated by MOMI S.r.l., is one of Sicily’s fastest-growing pet care retailers. Since opening its first store in 2020, the company has expanded to more than 10 locations while doubling turnover to €14.48 million by 2024. With stores offering 7,000–10,000 SKUs and a team of over 70 employees, the brand continues to strengthen its market position and prepare for further expansion and franchise development.

Learn More

Pet City

Greece

Enabling Rapid Pet Store Rollouts with a Scalable Retail Format

Pet City Group, Greece’s leading pet care retailer, is scaling its network toward 200 stores while strengthening a logistics and e-commerce ecosystem designed for regional expansion. To support this growth, the company required modular, cost-efficient solutions aligned with its standard 200–300 m² store format.

Learn More

United States

Scaling Premium Brand Presence Across U.S. Retail & Veterinary Networks

A global leader in premium pet nutrition partnered with Modern Expo to implement a full-cycle POSM rollout across retail stores and veterinary clinics in the United States. Operating under NDA, the brand required a solution that ensured premium presentation, strict brand consistency, and seamless integration into diverse store and clinical environments.

Learn More

Get in touch with an expert

Get in Touch

Let’s make your stores perform.

Whether you want to partner, join our team, or just learn more about what we have to offer — we’re here to connect.

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Ukraine

Lutsk, Rivnenska St. 4, Strumivka, 45603

+380 (332) 78 95 00

[email protected]

Whether you want to partner, join our team, or just learn more about what we have to offer — we’re here to connect.

Thank you for reaching out!

We will get back to you shortly. Keep an eye on your inbox.

ok, i got it!

Oops! Something went wrong while submitting the form.

82% of Purchase Decisions Happen In-Store. Is your brand ready to convince?

Modern Expo builds scalable POSM ecosystems connecting creativity, engineering, and data for measurable impact.

Physical stores still command 80% of retail sales, yet 25% of sales are lost due to poor retail execution.

Challenge 01

Late Deliveries & Coordination Breakdowns

CHallenge 02

Quality Control at Scale

Challenge 03

ROI Measurement Crisis

Challenge 04

Budget Pressure & Sustainability Demands

Modern Expo designs, manufactures, deploys, and measures POSM that shows up on time, in full, and on brand—across countries and formats.

Transform Your POSM from Cost Center to Growth Engine

Modern Expo has engineered POSM solutions for 1,000+ FMCG brands across 18 years, delivering 500,000+ units that drive measurable business outcomes.

Consulting

Strategic Consulting & Co-Design

Manufacturing

Manufacturing Excellence at Scale

Intelligence

Intelligent Software Solutions

Installation

Global Logistics & Installation

creative design, industrial reliability, data intelligence, and SUSTAINABLE leadership.

Pet Care

DIY

The performance layer of POSM — close the loop between visibility, interaction, and conversion — turning physical presence into quantifiable marketing insight.

Digital Signage

SEE-METRICS Analytics

PRVZ EYE Shelf Monitoring

IMAGE RECO

TOBIX Vending

Our solutions drive measurable results for leading FMCG brands and retailers across 75+ countries.

Thank you for reaching out!

Thank you for reaching out!