Scaling Pet Retail in Sicily: The Hobbyzoo Growth Story

Hobbyzoo, operated by MOMI S.r.l., is one of Sicily’s fastest-growing pet care retailers. Since opening its first store in 2020, the company has expanded to more than 10 locations while doubling turnover to €14.48 million by 2024. With stores offering 7,000–10,000 SKUs and a team of over 70 employees, the brand continues to strengthen its market position and prepare for further expansion and franchise development.

What we delivered

Modern Expo supported this growth by delivering standardised modular shelving systems tailored to the pet retail format. The solution included glass shelves with integrated lighting, hanging bars, and specialised accessories designed to enhance product visibility. Custom cashier units adapted to the Italian market ensured efficient checkout operations and consistent store functionality across locations.

By standardising store equipment and layout, Hobbyzoo established a scalable retail model that supports continued expansion while maintaining a consistent customer experience.

Key project stats

10+ stores opened since 2020
10+
Standardised store design ensuring rollout consistency
Standardised design
Enhanced product presentation and checkout efficiency
Enhanced efficiency
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