We would like to present you one more interesting project that we worked on together with the designers of our creative unit SQUARES. It is a concept of the new format convenience stores of "KOLO" retail network.
Work on the concept included the development of a modern store design, the updating of positioning and tone of voice, as well as supplementing the business model with additional modern user services.
Thus, the structure of the redesigned retail space is based on three spatial zones, which form three in-shop circles and describe different route scenarios:
• The impulse zone with the most popular product categories forms the smallest circle and is designed for quick and small purchases.
• The quick service area, equipped with coffeemodule, shelves, and refrigeration modules with a wide range of "to go" products, forms a middle circle. Here visitors who come for coffee or a snack during the working day are able to choose something delicious for themselves and make payment quickly without wasting time.
• And a large circle of the store is embodied in a classic market, which invites visitors to walk through the perimeter of the retail space past all presented product categories.
Thus, the functional design by SQUARES and high-quality equipment by Modern Expo, united in a new concept for "KOLO", have endowed it with freshness and a modern vibe. The atypical conceptual structure, special atmosphere of the store, and the optimally selected assortment make it an attractive and convenient place for convenient healthy food buying.
