Product Marketing Manager (Retail sector)

At Modern Expo, we create intelligent, sustainable business ecosystems that shape the future of how companies connect, operate, and grow. We’re looking for a Product Marketing Manager who will bridge product innovation and market opportunity — defining how our retail solutions reach, inspire, and serve clients worldwide.

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You will lead go-to-market strategies for our retail equipment, digital tools, and integrated service solutions, ensuring that every launch communicates our value of engineering excellence, digital innovation, and human-centered design.

• Develop and execute go-to-market (GTM) plans for new and existing product lines in the retail and business-equipment sectors.
• Work closely with Product Management, Sales, and R&D to define market positioning, value propositions, and messaging.
• Conduct market and competitive analysis to identify growth opportunities and customer insights.
• Create compelling marketing content — case studies, trend reports, presentations, and product stories — across digital and offline channels.
• Support pricing and packaging strategies in collaboration with business development teams.
• Measure performance of marketing initiatives and adjust tactics based on analytics and feedback.
• Partner with regional marketing teams and external agencies to ensure consistency across all markets.

• 5+ years of experience in B2B product marketing, preferably in retail, logistics, or technology-driven environments.
• Strong analytical mindset and ability to translate data into actionable insights.
• Excellent communication, storytelling, and cross-functional collaboration skills.
• Passionate about sustainability, innovation, and shaping the retail of tomorrow.
• Fluent in English; additional European languages are an asset.

• The opportunity to shape global product narratives within one of Europe’s fastest-growing retail ecosystem companies.
• A culture of honesty, optimism, and creativity — where ideas turn into impact.
• Competitive compensation, flexible work arrangements, and international exposure.

If you’re driven by innovation and inspired to help businesses grow and adapt in a world of constant transformation, we’d love to meet you. Apply today and help design the next chapter of intelligent business ecosystems.